Spark
Spark is a modern fintech platform designed to streamline digital payments for individuals and businesses. Built with a focus on security, speed, and intuitive user experience, Spark offers seamless transactions, smart billing features, and real-time payment tracking. The brand identity was developed to reflect trust, innovation, and clarity—positioning Spark as a reliable solution in the competitive digital finance landscape. The project involved full-spectrum design work, from branding and visual identity to user interface concepts for both mobile and web platforms.
Led the visual development of Spark Payment Solutions, a fintech project focused on simplifying digital transactions. Responsible for crafting the brand's identity from the ground up, including logo design, color systems, typography, and brand guidelines. Designed cohesive visual assets for marketing, pitch decks, and user interfaces—ensuring consistency across both print and digital platforms. The branding emphasized trust, innovation, and user-friendliness to resonate with modern financial users.
Executed end-to-end visual design for Spark Payment Solutions, focusing on technical precision and brand consistency. Created scalable vector assets, UI component libraries, and responsive layouts using Figma and Adobe Illustrator. Developed branding systems adaptable across multiple platforms, including web, mobile, and print. Collaborated closely with developers to ensure seamless implementation of design specifications, maintaining pixel-perfect accuracy and accessibility standards. Prioritized clean design systems, structured file management, and design tokens to optimize workflow efficiency and scalability.
